your style pa
Before she was Your Style PA: Experienced luxury personal shopper, wardrobe organiser and creator of fashion blog @styled.by.pooja, Pooja Adam was a young college student captivated by old copies of Vogue and Drapers Record.
She got her first taste of runway and glamour attending London Fashion Week shows whilst writing for the college magazine and never looked back.
She decided to create her fashion blog 'Les Rebelle Style' during an exciting move to the Middle East, after a few years of working as a luxury womenswear buyer for brands such as Harvey Nichols and Ralph Lauren.
Her fashion blog led her to discover her love for styling. She went on to style TV commercials, write features for fashion magazines and create branded content for several prestigious brands.
Pooja was approached by someone to help her with personal styling and a wardrobe detox. This was a turning point for her, she realised that that the more wardrobes she edited, the more she discovered her love of inspiring others to declutter, restyle and recycle tons of clothes.
After winning a sustainability award, 2019 by Qatar Green Building Council for her Fashion Swap initiative in partnership with local communities, she went on to study personal styling and colour professionally (LCS 2020) and was featured as an expert luxury personal shopper on Channel 4 (March 2022) and Channel 5 (December 2022) , Pooja wanted to reach a wider audience.
With a strong purpose and passion, Your Style PA was born.
Pooja is amazing. She totally understood my style thanks to great preparation (you fill in a questionnaire first so she can get to know you) then she helped me to clear out my wardrobe, dumping anything that wasn't working for me but also showing me how to restyle certain pieces that I thought I didn't like any more. We created a re-sell pile, a charity pile, and a mending pile. It has given my wardrobe an entire new lease of life! She also tidied up the racks and everything is so much easier to find now. She is warm, diplomatic, and empathetic. Can't recommend her enough.
Wardrobe and personal shopping
Pooja was incredibly easy to work with and very aptly helped me to navigate wardrobe challenges without feeling pressured or judged in anyway. Her knowledge of brands shone through in the resulting shopping board, which hit the sweet spot of being both a comfort and a bit of a boundary pusher too. Looking forward to more wardrobe and styling updates with her in the future.
Virtual wardrobe detox
I was so impressed with Pooja's work. I asked for her help in curating a new summer wardrobe for both work and casual wear. I explained what styles I like and she presented me with a full range of different clothes that I could browse through and choose from. Everything she picked, I loved! I found it incredible how she knew the exact type of clothes I would want. I will definitely use her service again to update my wardrobe.